Zoho Marketing Automation 2.0: Revolutionizing Your Marketing Strategy

Zoho has just announced the launch of Zoho Marketing Automation 2.0, the latest installment in a series of updates by the automation giant to its marketing software. This is a much-anticipated and highly welcome update in the world of Zoho applications & marketing in general. Our verdict on whether you should switch to Zoho marketing automation 2.0 is yes!

Why? Because Zoho marketing automation brings together a variety of the most powerful tools & features to streamline the entire marketing process in one place. You can design & execute your whole marketing strategy from start to finish on one software. You can create and execute marketing plans, analyze, report, measure ROI and optimize your marketing.

You can also integrate your existing Zoho applications everywhere within the process to engage with your audience, streamline your business’ marketing activities, break down barriers between marketing & sales channels, and drive growth.

So what’s new with Zoho marketing automation 2.0? Let’s find out:

– A more intuitive user experience:

The entire interface has been revamped to give you an enhanced experience and more control over setting up and executing your campaigns. You or your team can navigate and set everything up without any IT assistance.

– No more leads module, say hello to contact management:

You can now manage your entire list of contacts in one dashboard that gives you a comprehensive view of lead stage, lead source, and lead country. In addition, you can now view your contacts’ journey in Kanban. This allows you to move contacts to the next stage through drag-and-drop as well as view all entities associated with each contact (like products, topics & segments)

– Landing pages with the drag of a cursor:

Ever trudged your way through complicated landing page builders to generate leads for a campaign? No more! You can now build landing pages as a feature within marketing automation 2.0. You can utilize its easy visual builder using drag-and-drop to design effective landing pages effortlessly.

– Consolidated lead generation:

Zoho marketing automation 2.0 gathers all your leads for you in one place from all your marketing channels. It centralizes your lead generation activities through highly-targeted campaigns that utilize advanced contact segmentation. What does this mean? You can use the platform to generate efficient pop-up forms & sign-up form builders to streamline your lead generation and seamlessly integrate it with the landing page module mentioned above.

– End-to-end contact management engine:

With comprehensive triggers, segments & lead scoring rules, this feature allows you to generate & nurture leads, followed by advanced sales qualification. You can create your audience’s journey through your marketing funnel, guiding them from awareness up until conversion. You can also view detailed lead engagement insights on all your lead generation efforts in one place.

– Automated lead qualification:

Enhance the efficiency of your sales team through the advanced features of lead qualification. You can create workflows & custom criteria, use negative scoring, and create advanced segments & tags for contacts. This allows you to organize, analyze & leverage your marketing insights effectively.

– Journey design:

You can generate leads & engage contacts while focusing on other areas of business by creating workflows to orchestrate contact journeys for your marketing efforts. This way, you can automate the communication and response process to your contacts’ actions. Furthermore, you can segment them in a detailed way based on their behaviors through the journeys & use personalized content to nurture leads and qualify them, all on autopilot. Marketing automation 2.0 provides you with templates, triggers, actions & journey reports to make this easy and efficient.

You’ll be able to streamline your email and social media marketing activities using simplified email creation, with templates provided by Zoho, in different variations using A/B testing. You can create different subject lines for different sender addresses with different content, or any combination of any of those. You can view in-depth analytics that include email performance, bounce stats, and insights. For social media, you’ll be able to create, schedule and publish posts, as well as monitor your insights across a variety of platforms.

– Website analytics through PageSense:

You’ll be able to track, web page performance, analyze visitor behavior, optimize web pages & monitor web traffic through PageSense as a part of marketing automation. You can use this information to set goals, create triggers & journeys and send targeted emails. Analyze web visitors by source, medium, and channel, and understand visitor behavior based on entry, exit, and landing pages.

– Manage eCommerce:

Marketing Automation 2.0 now has a solid eCommerce suite where you can connect your online store and track shopper behavior and actions like abandoned carts and revenue. It enables you to engage with shoppers and analyze store performance so you can easily and efficiently optimize it. You’ll be able to integrate with Zoho Commerce and Shopify to sync and manage your stores effortlessly.

– Say goodbye to marketing chaos with Marketing Planner:

This is where you can collaborate with your team on organized marketing activities, build plans for marketing with set goals, scheduled campaigns and track platform ROI. You can aslo schedule events and manage your plan easily through the Kanban view we mentioned earlier in the contact management section. Just drag and drop and you’re good to go!

– Advanced analytics for efficient data interpretation:

A huge update for the capabilities of dashboards and reporting. Use advanced, detailed reports to measure marketing performance, analyze website data, track lead insights, and monitor how campaigns are doing. You can find enhanced analysis through funnels, lead attribution reports, and revenue statistics so you can optimize your marketing accordingly.

– Zoho CRM sync and highly advanced integrations:

As usual with Zoho, they aren’t new to harnessing the power of seamless tool integration to streamline collaboration between marketing and sales. You can do this by syncing all your Zoho CRM records and leads from lead generation activities easily into marketing automation. Analyze all leads and records through a comprehensive 360-degree view for better insights, understanding and optimization.

Reach out to us with your questions and inquiries on zoho@pinerium.com